The Meapulse™ panel receives over 14,000 responses a year, making it the largest single purpose continuous monitor in the food market in Australia. It combines a unique set of data inputs that include: 

Meapulse™ panel responses & shopping docket data

• Data provided by 1,200 invited panel respondents per month
• Dedicated single purpose survey, individually screened and tracked
• Recall personal consumption 3 days & supermarket shopping 7 days
• The detail of food purchases are confirmed by respondents forwarding retail dockets, which are then processed into the Docketdata
• Demographic, attitudinal, health and usage profiles captured
• Nationally weighted and grouped into household segments

Adwatch-fresh food retail advertising

• All retailer weekly fresh food advertising in the five main states captured
• Content inclusive of fresh food category & sub-category price per kilo share of advert and brand exposure

FOODmap model to track market share

• The value and market share for fresh food categories distributed into the Australian domestic market
• Combining the ABS - 2 market measure, with the FOODmap channel model definitions to track share in take home food by category

Client Specific Data 

• Client data on marketing program investments, segmentation and historical performance for inclusion in client reportage

Comprehensive Event Calender 

• Complete national and state level calender of events from school holidays, public holidays, religious, sporting and other events that impact food buying and consumption (i.e. Chinese New Year, etc.)