Freshlogic has considerable experience from working with clients engaged in the meat and seafood categories.

This experience has been gained through assignments which have included:

• Understanding the dynamics of fresh meat wholesale markets
• Understanding the retail market dynamics across the red meat, pork, poultry and various fish and other seafood categories
• Analysis of trends in the promotional activities of major grocery chains and specialists
• Insights drawn from Mealpulse^TM and Adwatch-fresh regarding trends in shopping habits,  meal choices and the influence of promotion
• Trends in product innovation and branding
• Studies of comparative supply chain efficiency
• The varying requirements of different category and ingredients buyers in retail and food service channels
• Working with clients of market entry and business improvement strategies 
• Strategic planning for industry organisations and commercial enterprises

Freshlogic works with a number of clients that directly participate in these categories and market segments