Freshlogic has deep knowledge of fresh fruit and vegetable categories, including those sectors where a portion of production is processed.

This experience has been gained through exercises which have included:

• Understanding the dynamics of fresh produce wholesale markets
• Understanding the retail market dynamics across staple and specialist categories
• Analysis of trends in fresh fruit and vegetable promotional activities of major grocery chains and specialists
• Assessing the competitive domain for fresh produce with respect to snacking, processed, frozen and alternate meal and portion options 
• Insights drawn from Mealpulse^TM and Adwatch regarding trends in shopping habits, meal choices and the influence of promotion
• Trends in product innovation and branding
• Studies of comparative supply chain efficiency
• The varying requirements of different category and ingredients buyers in retail and food service channels
• Due diligence and business appraisals for potential investors in the industry
• Strategic planning for industry organisations and commercial enterprises

Freshlogic works with a number of clients that directly participate in fresh produce market segments.