Household spending on food is influenced over time by a number of factors.  Freshlogic undertakes tracking of consumer behavior and an analysis of the effect of changes in spending patterns on the structure of the total food retail market.

Household structures, lifestyles and available disposable incomes strongly influence food expenditure on staple and discretionary items.  A key feature of the Mealpulse product is the analysis of spending activity by household segment, retail outlet, food category and meal occasion. 

Household segments demonstrate a varying proportion of spending on dining out and use of specialist retailers. Since our analysis commenced in 2007, we have seen major shifts in patterns and preferences concerning these retail channels.   

The key differentiator of this service is the ability to consistently track spending and behavior over time, which provides advantages over significant investments in lumps of one-off research into consumer preferences and activity.

Our consumer insights and analysis have significant implications for grocers, specialist retailers and foodservice outlet operators, as well as suppliers of food products and services into those channels.