Freshlogic has undertaken a project to map out the national supply chain of eggs in the Australian market, aligning production with distribution channels and consumer behaviour and buying patterns. The outcomes of the project will assist the industry to identify growth potentials and guide investment decisions.
The analysis will provide the industry with:
What is it?
FOODFrontiersTM is an in-depth set of insights on the Australian food market that explores the links between key food market influences and consumer food buying behaviour.
It incorporates the following:
FOODmap: An analysis of the Australian food supply chain
Household spending on food is influenced over time by a number of factors. Freshlogic undertakes tracking of consumer behavior and an analysis of the effect of changes in spending patterns on the structure of the total food retail market.
Household structures, lifestyles and available disposable incomes strongly influence food expenditure on staple and discretionary items. A key feature of the Mealpulse product is the analysis of spending activity by household segment, retail outlet, food category and meal occasion.