The easiest sales growth is always going to be selling more to existing customers. To support this Freshlogic Analytics has developed the capacity to define and track how many shoppers in each major retailer are buying products from a category. This is expressed in category penetration per 1,000 shoppers and provides insight into retailer performance and available by category.
It provides new insight into the effectiveness of investments in ranging, pricing, promotional activity and merchandising execution.
→ Visibility of retailer penetration by category of their total store customers can provide valued input into the most effective ranging and promotional investments.
An insight from Freshlogic Analytics