Mealpulse
Insights into consumer shopping and meal choices
Mealpulse™ is a package of research and analysis that provides a better understand the food market. It is based the responses from a consumer panel that captures the food buying attitudes & consumption habits (Eat-in & Eat-out) of Australian individuals and households.
- provides monthly headline reports and full quarterly reviews;
- identifies and tracks market trends within time frames that will allow action;
- combines a unique set of data inputs and models to profile market share by channel and category
- has analytical support to tailor the mealpulse outputs to meet client needs;
- can accommodate client-specific analysis and include specific questions; and
- captures research synergies that deliver strong value and by design is an alternative to infrequent food consumer market research.
Companies using Mealpulse™ will be kept on top of consumers' changing buying and consumption behaviours, thereby enabling them to comfortably answer questions such as:
- The volume and value of share of stomach movement between retail and food service?
- The incidences of meals prepared In-House vs. Out-of-Home per week?
- The user profiles for prepared at-home vs. prepared-away-from-home?
- Channel frequency and the level of switching which occurs between channels?
- What is the status and forecast of consumer sentiment levels?
- What is the spend per top up shop and/or meal occasion per channel?
- What effect do sensitivities to food origin, nutrition and economic wellbeing have on food consumption and meal preparation habits?
Monthly reports will profile key trends and national headline indicators. Quarterly reports will provide maximum coverage, with state level analysis of the previous 13 weeks covering incidents of behaviours (In-Home vs. Out-of-Home prepared meals), shopping trips, reasons for channel & retailer selection, attitudes, and expenditure across the meal occasions and distribution channels.