Register        
search     
  You are here:  ResourcesSurveysVegetable market information survey   September 7, 2010  

Vegetable Market information survey

Freshlogic is working with the vegetable industry to improve the quality of market information available to growers and other supply chain participants.

The following survey is designed to allow us to better understand your market information needs pertaining to the vegetables category.

* Name:

 
* Company/organisation?

 
* Email Address:

 
* What is your growing region location

 
* What are your major crops produced? (up to 6)

 
* What state/territory market do you supply

 
* What consumer and market information do you need to help you operate and improve your business?

 
If this sort of information was available how useful would it be? Answer on a scale of 1 to 7 scale after each option (where 1 = least useful, 7 = most useful)

 
* (a) Consumer trends regarding food preferences and the implications on vegetable demand

 
* (b) Where consumers buy their vegetables and why do they select those outlets

 
* (c) Which consumers buy more of the product we supply

 
* (d) The product form or portion size preferred by different consumers

 
* (e) The basis for their portion size preferences

 
* (f) The mixture of sales contributed by the various products in my category(s) and which parts of the category are growing faster than others

 
* (g) Guidance on market pricing

 
* How would you use this information?

 
How valuable are these various ways of using information in your business? Answer using a scale of 1 to 7 (where 1 = least useful and 7 = most useful in my business)

 
* (a) Assessing how our business is performing compared to the market

 
* (b) Understanding which parts of the market are growing fastest so they can be targeted

 
* (c) Guiding our business planning and investments

 
* (d) Allowing us to be more objective about what we produce

 
* (e) Enabling discussions with our wholesale and retail customers about how the category is performing

 
* Do you want data to combine with your own data, so you can analyse yourself or do you prefer it to be analysed and presented in a form relevant for you?
 
* When do you want this information?

 
How appropriate and useful is it to receive information in the following frequencies? Answer using a scale of 1 to 7 where 1 = least useful or appropriate and 7 = most useful and appropriate

 
* (a) Daily

 
* (b) Weekly

 
* (c) Monthly

 
* (d) In a Quarterly Review

 
* (e) On demand so I can access it when required

 
* In what form do you want to receive or access the information?

 
How useful are these ways of receiving information? Answer on a scale of 1 to 7 scale after each option (where 1 = least useful, 7 = most useful)

 
* (a) Email

 
* (b) Website access

 
* (c) Hard copy in the mail

 
* (d) Fax

 
* What consumer and market information do you access at present?

 
* Would you like to see a copy of the consolidated results of this survey and be kept advised of new developments on vegetable consumers and markets information?
 


Submit Survey    

Home|About Us|Services|Capability|Fresh Thinking|Contact Us
© freshlogic 2010 Terms Of Use Privacy Statement