The Vegetable Industry Development Program

The Vegetable Industry Development Program (VIDP) was implemented in June 2009 to achieve six key objectives:

·         The Vegetables industry is better able to communicate the benefits and qualities of Australian vegetable products to consumers;

·         Decision making in the industry is increasingly market driven;

·         More growers are actively seeking to evolve their business model to meet new marketing challenges;

·         Findings and outputs from research are increasingly applied by industry stakeholders in decision making;

·         Industry is using findings and outputs from research to effectively formulate policy and manage the image of the industry;

·         A new generation of leaders are active in the industry.

Within this initiative, Freshlogic has been appointed to manage two of the five sub-programs within the VIDP over the period between August 2009 and July 2012, based on our experience in information management in the agribusiness sector and our track record in the extraction and communication of market and supply chain insights. 

These sub-programs are:

Knowledge management 

Consumers, Customers & Markets 

These two sub-programs represent an innovative approach by industry to address some critical challenges in front of many sectors of agrifood in achieving more effective management of information flows and presenting more relevant insights on market and supply chain conditions.